We have been saying that Gen Y buys based on what their friends tell them to do. Greg Rollett, one of the bloggers for BrazenCareerist.com spells this out nicely in this post.
Person Greg Rollett
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Great White Paper by Mr. Youth Outlines the Five Rules to Engage the Gen Y Consumer
May 6, 2008 by
I had a very nice e-mail today from Briel Zagarow. He is the Communications Manager for Mr. Youth, and he passed along a link to a great white paper that every marketer needs to know about.
The white paper, titled Consumer 2.0, discusses the effects technology and other marketing advances have had on consumer behavior, the youth market in particular. The white paper outlines Five Rules to Engage a New Breed of Consumer. So check it out!
Thank-you Briel…this is great stuff!
Interested in learning more about how to market to Generation Y? Check out Bea Fields’ articles or contact her today to speak to your company or upcoming event:
Marketing to Generation Y: What You Can’t Afford Not to Know
10 Surefire Strategies for Marketing to Generation Y
Listen to Bea Fields interviewed on the topic of Marketing to Gen YÂ .
Podcast: Play in new window | Download (3.3MB) | Embed
Marketing to Generation Y Audio
April 20, 2008 by
I was interviewed yesterday by Tarsha Polk, The Marketing Lady, of Let’s Talk Success on Blog Talk Radio on the topic of Marketing to Generation Y.
Podcast: Play in new window | Download (17.1MB) | Embed
How Hulu’s Design Gets It Right by Matt Vella on BusinessWeek.com
March 20, 2008 by
We have been talking about Gen Y’s desire for simplicity and authenticity in design, and this article by Matt Vela from BusinessWeek.com on how and why Hulu.com is so attractive to Generation Y confirms this once again. Thank-you Matt! Another great movie streaming website is the american netflix.
“Hulu, a major coup for Hollywood’s Web aspirations, is the latest offering successfully designed for the elusive Gen-Y youth market.”