The answer: RADICAL INNOVATION!
Radical innovation is going to be a critical component in a leaderâ€™s toolkit in the future, and this does not mean that you “try innovation” over a week-end brainstorming retreat. It happens by disrupting the current environment, challenging old assumptions and even turning the culture upside down so that you can move ahead and start being highly competitive.
Each day I meet leaders, and the first question I ask is “On a scale of 1-10, with 10 being super sticky, how stuck are you?” Most people laugh, and they usually respond by saying “I’m a 20 or a 25!” So, when you are stuck, you have to break up the patternâ€¦turn a table upside down and figure out a way to still use the table as an eating surface, roll out of the bed on the other side, shave with the hand you don’t normally use…do something to be disruptive. This is the same for companiesâ€¦what would happen if you do the opposite of what youâ€™ve always done? What would you do if you totally destroyed your most profitable item and had to start from scratch? Or, how would an artist, physician or scientist suggest that you change your company?
To keep your company relevant, a culture must foster a sense of psychological safety for employees to not only feel comfortable but be encouraged to challenge the status quo and bring fresh, radical ideas to the table and feel safe that they are not going to be criticized or made to feel silly in the process. Everyone in the company needs to be brought up to speed on the vision and direction of the company, and the leader needs to make a statement that the game is now onâ€¦everyone is going to be challenged to think radically, innovate, think strategically and that a part of this is to be open to divergent thinking and to allow open debate to get to the root of the issue. You have to be willing to get very uncomfortable…to laugh nervously and feel the sweat bead up on your brow.
Staying ahead will also call leaders to design an environment that includes a diversity of peopleâ€¦a mix of cultures, ages, ethnicities and religions can bring new, more creative ideas to the table. It will also be very important to add a Chief Knowledge Officer to your staffâ€¦someone who has their finger on the pulse of what is going on in the world and how your company fits in and how competitive you are to people who are thousands of miles around the world from you.
Tomorrow is already here. Are you relevant, or are you becoming obsolete? Only you can answer that question!