December 17, 2018

Why Twitter Matters

Great article in Business Week about Twitter.

Some people are not sure if Twitter is the next wave.  I learned about Twitter from DK of MediaSnackers.com over a year ago.  DK taught me that Gen Y loves to “snack” on bits and bites of information.  Because Twitter only allows 140 characters, it is attractive to those of us who are time starved and is great for Gen Y who are multi-tasking masters.

TwitterSync is now available on Facebook, so when I Twitter, it now shows up on my Facebook page...so I get the benefit of two appearances for one quick post.  And…a lot of businesses are now using Twitter, so check it out!..

How Hulu’s Design Gets It Right by Matt Vella on BusinessWeek.com

We have been talking about Gen Y’s desire for simplicity and authenticity in design, and this article by Matt Vela from BusinessWeek.com on how and why Hulu.com is so attractive to Generation Y confirms this once again. Thank-you Matt! Another great movie streaming website is the american netflix.

“Hulu, a major coup for Hollywood’s Web aspirations, is the latest offering successfully designed for the elusive Gen-Y youth market.”

Check out the article here.

Millennial Leaders.

Weekend Hours by Jena McGregor

Jena McGregor posted a question on the Management IQ blog for Business Week.com today asking for suggestions on the topic of time management and requesting “secrets you’ve learned trying to keep Monday morning away from Sunday night”.

To begin with, I cannot personally give advice on this topic. I am one of those Boomers who works really hard, and as much as I try to “relax” on Sunday, I am always busy doing something.

However, her question has had me really think about how Generation Y would respond to this question. You see, I believe that Gen Y holds the key to this ever pressing question. In the interviews we have conducted over the last 18 months, we are learning that Gen Y is dedicated to living first and working second (hence the book Live First, Work Second by Rebecca Ryan), getting paid according to the task/not time and taking off to kick back daily. I believe that the traditional M-F work week is changing, and that Gen Y will help to redefine the amount of time we dedicate to work, and our work week may look very different as we move through the next 3-5 years. It is already changing, and employers are responding by allowing much more flexibility in the way work is done.

So…for Baby Boomers…if you are reading this, the best tip I can give you on how to start cracking this “take time off” code is to spend the week with a Generation Y adult (this means someone who is under the age of 30) and pick up some of their “kick back” and “take time off” strategies.

Millennial Leaders.