September 25, 2020

Gen Y forces the green issue

Nadira Hira writes The Gig (great blog by the way) for Fortune. Great blog post on Gen Y forces the green issue today. Hira points out that companies are using the green movement as a great attraction point for hiring Gen Y.

I have been talking with my daughters about this very question. Ann, my daughter who is a sophomore at Duke has chosen public policy as a major and is considering environmental law, because she really believes that she and her Gen Y colleagues are going to have no other choice but to make some very bold moves in the direction of taking care of the environment. So…the post is good food for thought..

Keeping Generation Y Engaged At Work

Many organizations and businesses are asking how they need to change in order to attract and then retain Generation Y. When I answer this question, many people don’t seem to like my answer, because my answer is this: If you want to attract young talent into your organization, you will be called to not just change but undergo a metamorphosis that will keep Gen Y interested and excited about working for and with your company. And, if you try to sit on them, keep them or make life difficult, they will leave in a heartbeat.

I am not a futurist, and many futurists will tell you that it is becoming increasingly difficult to predict the formula for the future workplace, because as technology and our global business landscape change, so will the way our organizations work and the way we go about attracting young talent. However, I do have a few ideas on the topic (based on my conversations with Gen Y and companies who seem to be “getting it right”. Over the next week, I will be sharing a few of those ideas with you through a challenge/solution format:


Solution: Redesign the organization to put the focus on the the knowledge worker as your number one growth asset.

The future will belong to the companies who embrace knowledge as the number one asset for growth. There is no generation better to fill the role of the knowledge worker than Generation Y. This Generation was born with a cell phone and laptop in their cribs. They have had instant access to massive amounts of information at the touch of a button for the last 15-20 years of their lives. Companies that thrive in the future will be looking at not only who has the most knowledge but creative methods to capture and leverage tacit knowledge. I believe that the Chief Knowledge Officer is going to be one of the most important roles for the future workplace. The CKO will be the leader who can provide companies with an honest, unbiased view about the world and where their company stands in relationship to its competitors.

I spoke to a young woman last week who said she felt as if her job was not challenging her enough, keeping her interested enough. She knows she can be doing more and giving more to her job…if only her boss could provide her with the challenge and developmental opportunities she has been craving. I hear this constantly. Many people believe that this is just more of Gen Y trying to “get what they want”, but I have to ask you “Isn’t this what we all want?” Don’t we all want to feel that we are learning more, being challenged more and being offered an inspiring environment to work and live in?

If you are reading this blog today, I want to ask you to sit down with your Gen Y careerists and ask them what you can do to help them grow, develop and feel as if they are learning more because you have provided an inspiring environment to do it in.

Millennial Leaders .

IBM Stops Talking and Starts Acting

Post from my blog on ERE Blog Network today:

IBM Stops Talking and Starts Acting

Millennial Leaders .

Obama Reveals the Secret to Attracting the Net Generation on ERE Blog Network

For those of you who don’t know, I am also blogging for ERE Blog Network.

Check out my post today: Obama Reveals the Secret to Attracting the Net Generation ..

The Big Issues for Young Voters by Anya Kamenetz

Anya Kamenetz has a great post today on Yahoo Finance about the issues facing young voters. A big concern? The economy.

Several more senior leaders have been telling me that Gen Y does not seem concerned about the economy, but this is not what I am hearing, and Kamenetz’s opinion is more in line with what I am hearing..

Interview with Sumaya Kazi, Founder of The Cultural Connect

Listen in (audio link is at the end of this post) as I interview Sumaya Kazi (what an amazing young woman…such a leader, and so humble and bright!), Founder and Executive Director of The Cultural Connect. I encourage you to check out this project, and sign up for one, two, three (or all) of their weekly e-magazines (really great information).


Sumaya, 25, serves as the Executive Director and Editor-in-Chief at The CulturalConnect. She has been recognized by BusinessWeek Magazine as one of America’s ‘Top 10 Entrepreneurs Under 25’, CNN as a ‘Young Person Who Rocks’, and has also been recognized as a 2007 Who’s Who of Global Emerging Leaders. She frequently keynotes at Universities and business conferences across the U.S. on topics of entrepreneurship, community-building and bridging the non-profit community with other industries.

In her spare time, Sumaya works full-time as a Marketing Manager for the Global Communications Group at Sun Microsystems, the youngest in her division. Additionally, she serves as a high school entrepreneur adviser and mentor for BUILD, a social venture that empowers under-resourced students to excel in education and succeed professionally.

Her interests include connecting young professionals with each other, traveling, technology and International human rights.

Sumaya graduated from the University of California, Berkeley with a degree in Marketing & Strategic Planning. She is a Bangladeshi-American residing in the San Francisco Bay Area.

Contact her at

Job Hunting Still Looks Bright for Gen Y

The article, Job Hunting In A Downturn, which appeared on on 03/04/08 points out that even though the economy is a bit sluggish, this is probably not going to affect Gen Y’s ability to land a job (of course, the question is always Will Gen Y be able to find the job that they want?)

Based on everything we are learning, it appears that the need for this young, tech savvy, entrepreneurial minded generation is going to only get stronger in the future. We will watch and see how all goes over the next few months.

Millennial Leaders.

Dream It Do It Career Site

There is a great site to introduce young career people to exciting careers and the education and training needed to claim these careers: Dream It. Do It.

Because I have two Gen Y’s who are in college and one starting in Fall ’08, I know how overwhelming it can be to make a career choice. This site is really fascinating (and some of the salaries mentioned are quite healthy).

Millennial Leaders.

Audio Interview with Misti Burmeister: Author of From Boomers to Bloggers

Listen in to this great interview I held last night with Misti Burmeister. Misti is the CEO of Inspirion, Inc. and is one of America’s top generational experts (and she’s only 29). She is the author of the new book From Boomers to Bloggers: Succcess Strategies Across Generations (a really great read). Misti is featured in Chapter of 19 of Millennial Leaders.

Listen to the interview here:


How Insurance Companies Can Beat the Talent Crisis by Deloitte

I had the opportunity to speak to the NAIW Southeastern Region Annual Convention this past Friday in Raleigh. It was really such a great group to speak to…200 women leaders in the insurance industry, many of whom are concerned about the growing need for young talent, since insurances are so much necessary in the present world, where everyone suffer injuries and accidents, there are even lawyers specialized in Mass injuries, that you can find online. Also, there’s this lady attorney that will help you in case of car accidents, if your car was wrecked and the insurance company is hassling you? Do not worry, go to Amy Witherite of 1800-Car-Wreck. But if you want to sell or buy a new car, it´s better to get insurance4motortrade.

The topic of my presentation was on how to attract, retain and lead Generation Y. One of the best studies I have read recently on this topic is a study released by Deloitte: How Insurance Companies Can Beat the Talent Crisis.

In this report, Texas attorneys highlights their simple but powerful Develop, Deploy, Connect Model for recruitment. As we have been saying, Generation Y is highly inspired by ongoing learning and development and being able to engage in meaningful work, and this report really brings this concept to light..