January 28, 2022

Putting Facebook in Perspective by Mark Bonchek

Social Media MarketingEach day, I am approached by business leaders about the use of social media and how the Facebook, Twitter and Linked In revolution will play out in the business world.  I don’t quite know how to answer that question for the future, but for today:  It is very relevant to be using social media as a way to engage in ongoing dialogue with customers, employees, vendors and the general public.

Earlier this month, Mark Bonchek, blogger for Harvard Business Review wrote a wonderful article, Putting Facebook in Perspective about how social media is coming into view along six trajectories.  This is a must read article for anyone who has any qualms about using social media to build a vibrant community and conversation with your business at the forefront of the conversation.  Very enlightening!

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