Watch This Guy In the Video…Watch Him Very, Very Closely
Did you get very, very sleepy? I know I did. Thank God the video was only 18 seconds. The pencil tapping and fiddling with the keyboard were my first clues, but when he started nodding, leaning on his hand and YES! Finally fell out of the chair…I knew! THIS POOR GUY IS BORED OUT OF HIS MIND! And the odd thing is, the employees in the background just kept on about their business as if this is a normal scene in their workplace…probably so!
How many of us, and how many of our employees feel just like this guy? Just looking for an excuse to head to the coffee pot, to run an errand or get a terrible stomach bug in the middle of the day.
So, the question is “How in the world do you keep your top talent excited about not only staying with your company but literally dancing out the door to get to work every day?
Radical innovation is going to be a critical component in a leader’s toolkit in the future, and this does not mean that you “try innovation” over a week-end brainstorming retreat. It happens by disrupting the current environment, challenging old assumptions and even turning the culture upside down so that you can move ahead and start being highly competitive.
Each day I meet leaders, and the first question I ask is “On a scale of 1-10, with 10 being super sticky, how stuck are you?” Most people laugh, and they usually respond by saying “I’m a 20 or a 25!” So, when you are stuck, you have to break up the pattern, turn a table upside down and figure out a way to still use the table as an eating surface, roll out of the bed on the other side, shave with the hand you don’t normally use…do something to be disruptive. This is the same for companies. What would happen if you do the opposite of what you’ve always done? What would you do if you totally destroyed your most profitable item and had to start from scratch? Or, how would an artist, physician or scientist suggest that you change your company?
To keep your company relevant, a culture must foster a sense of psychological safety for employees to not only feel comfortable but be encouraged to challenge the status quo and bring fresh, radical ideas to the table and feel safe that they are not going to be criticized or made to feel silly in the process. Everyone in the company needs to be brought up to speed on the vision and direction of the company, and the leader needs to make a statement that the game is now on! Everyone is going to be challenged to think radically, innovate, think strategically and that a part of this is to be open to divergent thinking and to allow open debate to get to the root of the issue. You have to be willing to get very uncomfortable…to laugh nervously and feel the sweat bead up on your brow.
Staying ahead will also call leaders to design an environment that includes a diversity of people, a mix of cultures, ages, ethnicities and religions can bring new, more creative ideas to the table. It will also be very important to add a Chief Knowledge Officer to your staff is someone who has their finger on the pulse of what is going on in the world and how your company fits in and how competitive you are to people who are thousands of miles around the world from you.
To get started, I highly recommend the book Thinkertoys and a Thinkpak set to get your team thinking in a radical direction. What WOULD a ballerina do if she were asked to build a skyscraper. What WOULD a scientist do if he were asked to design the next trend in the fashion industry. And finally, what WOULD your age 22-30 employees do if they were asked to take your company to the billion dollar mark in profits. Think I’m crazy? Just look around you at a few people you may have heard of like Bill Gates, Steve Jobs and Mark Zuckerberg who turned the world upside down before they were 30.
Tomorrow is already here. Are you relevant, or are you becoming obsolete? Only you can answer that question!
“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress”
-Ted Levitt, American Economist and Professor-Harvard Business School