In business, tying your company to a charitable cause is a great way to give back and to attract a younger demographic. Generation Y is known for doing business with companies who “give back” to charitable causes.
A travel company out of Austrailia: Travel Insurance Direct and its customers have helped to raise $287,000 (AUD) by donating some proceeds to the Footprints Network as a way to expand projects related to poverty around the world. This is a wonderful example of servant leadership and “giving back”.
For more information on the company, visit Travel Insurance Direct or Footprints Network .
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