Jeannette Paladino was kind enough to ask me to write this blog post today for Write Speak Sell.
The excerpt is below, and you can read the full post here.
At the end of the day, your company will either sink or swim based on how well you communicate.
I am sure you have heard this 1,000 times…”Great communication is necessary for great leadership” or “We must communicate better if we want to be successful” , womp, womp, womp. The topic of communication has been beaten to death, so we have become numb to its importance. We go about our day not returning phone calls to customers, sending out curt, hurtful e-mails, turning a deaf ear to our employees and just basically shutting people out or cutting them off at the knees.
In this day and age, I have a prediction…and I am not a futurist. I believe that those companies who will succeed in the future will be those companies who learn to not only communicate better with their customers but who take the time to actually learn how to communicate across generational and cultural barriers. I believe those companies and businesses who choose to ignore this important aspect of communication will perish. In order to be successful with this process, you do have to take the time to learn about each generation in our workforce… their values, key motivating factors and how they best like to communicate so that you can begin to knock down the walls which are so strongly holding up the divide.
So, here is a run down of the six generations who are alive and well in our world and interacting with our businesses as consumers, investors and advocates.