How to Effectively Market to Generation Y
Tuesday, March 10, 2009 from 1-2 p.m.
3 Key Strategies for Growing Revenue with the New Consumer
Presented by Bea Fields
By 2011, Generation Y will represent a buying population of 80 million people. This generation has already begun to wield a powerful buying influence in today’s society, but the traditional marketing approaches don’t work with this generation. As a business owner, your success will be determined by your ability to capture the attention of Gen Y through your marketing strategy. Today, you may not know what crowdsourcing, Twittering, and wikis are, but you will, if you want to leverage the massive Gen Y buyers.
Bea Fields, Gen Y expert and author of “Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders,” teaches small business owners how to quickly reach Gen Y using free and low cost tools to gain market share. You’ll learn what makes Gen Y tick and how to effectively market to those values so they buy from you…not your competitors.
In this webinar, you will learn how to:
* Write a 7-step marketing plan focused on reaching the Gen Y buyer
* Implement the marketing plan using 5 quick strategies
* Connect with Generation Y using Twitter…and 5 Twitter tools that most people don’t know exist
* Identify the 5 things guaranteed to destroy your credibility when marketing to the new consumer
As an added bonus, all attendees will gain access to the Gen Y Buzz Library… a $495 value.
Suggested Attendees: Marketing professionals, small business owners, business leaders