We have been saying that Gen Y buys based on what their friends tell them to do. Greg Rollett, one of the bloggers for BrazenCareerist.com spells this out nicely in this post.
Person Greg Rollett
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Related posts:
- How to Get People to Know, Like and Trust You: Part 2: Do People Like You or Despise You?
- How to Get People to Know, Like and Trust You: Part 3: How to Get People to Trust You
- PODCAST: How to Deal With Difficult People During the Innovation Process
- PODCAST: How to Deal With Creative People During the Innovation Process



Thanks for throwing this up guys. I actually found your blog yesterday and added it to the reader and saw this just pop in. Great site and information for Gen-Y and those wanting to learn more about us. Keep up the great work!