I had a very nice e-mail today from Briel Zagarow. He is the Communications Manager for Mr. Youth, and he passed along a link to a great white paper that every marketer needs to know about.
The white paper, titled Consumer 2.0, discusses the effects technology and other marketing advances have had on consumer behavior, the youth market in particular. The white paper outlines Five Rules to Engage a New Breed of Consumer. So check it out!
Thank-you Briel…this is great stuff!
Interested in learning more about how to market to Generation Y? Check out Bea Fields’ articles or contact her today to speak to your company or upcoming event:
Marketing to Generation Y: What You Can’t Afford Not to Know
10 Surefire Strategies for Marketing to Generation Y
Listen to Bea Fields interviewed on the topic of Marketing to Gen YÂ .
Podcast: Play in new window | Download (3.3MB) | Embed
