October 24, 2021

Keeping Generation Y Engaged At Work

Many organizations and businesses are asking how they need to change in order to attract and then retain Generation Y. When I answer this question, many people don’t seem to like my answer, because my answer is this: If you want to attract young talent into your organization, you will be called to not just change but undergo a metamorphosis that will keep Gen Y interested and excited about working for and with your company. And, if you try to sit on them, keep them or make life difficult, they will leave in a heartbeat.

I am not a futurist, and many futurists will tell you that it is becoming increasingly difficult to predict the formula for the future workplace, because as technology and our global business landscape change, so will the way our organizations work and the way we go about attracting young talent. However, I do have a few ideas on the topic (based on my conversations with Gen Y and companies who seem to be “getting it right”. Over the next week, I will be sharing a few of those ideas with you through a challenge/solution format:


Solution: Redesign the organization to put the focus on the the knowledge worker as your number one growth asset.

The future will belong to the companies who embrace knowledge as the number one asset for growth. There is no generation better to fill the role of the knowledge worker than Generation Y. This Generation was born with a cell phone and laptop in their cribs. They have had instant access to massive amounts of information at the touch of a button for the last 15-20 years of their lives. Companies that thrive in the future will be looking at not only who has the most knowledge but creative methods to capture and leverage tacit knowledge. I believe that the Chief Knowledge Officer is going to be one of the most important roles for the future workplace. The CKO will be the leader who can provide companies with an honest, unbiased view about the world and where their company stands in relationship to its competitors.

I spoke to a young woman last week who said she felt as if her job was not challenging her enough, keeping her interested enough. She knows she can be doing more and giving more to her job…if only her boss could provide her with the challenge and developmental opportunities she has been craving. I hear this constantly. Many people believe that this is just more of Gen Y trying to “get what they want”, but I have to ask you “Isn’t this what we all want?” Don’t we all want to feel that we are learning more, being challenged more and being offered an inspiring environment to work and live in?

If you are reading this blog today, I want to ask you to sit down with your Gen Y careerists and ask them what you can do to help them grow, develop and feel as if they are learning more because you have provided an inspiring environment to do it in.

Millennial Leaders .

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