Nadira Hira writes The Gig (great blog by the way) for Fortune. Great blog post on Gen Y forces the green issue today. Hira points out that companies are using the green movement as a great attraction point for hiring Gen Y.
I have been talking with my daughters about this very question. Ann, my daughter who is a sophomore at Duke has chosen public policy as a major and is considering environmental law, because she really believes that she and her Gen Y colleagues are going to have no other choice but to make some very bold moves in the direction of taking care of the environment. So…the post is good food for thought.
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