December 2, 2021

Marketing to Gen Y: What You Can’t Afford Not to Know

Marketing to Gen Y:  What you can’t afford not to know
By Bea Fields on Start-Up

Generation Y.  You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much.  Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool. 

Marketing to Gen Y: What you can't afford not to know

 So how do you reach these 71 million “Millennials” that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest percentage of the workforce?  The answer is simple—you STOP marketing to them.  Let me explain.

Read the full article here on Start-Up

Print Friendly
If you enjoyed this post, make sure you subscribe to my RSS feed!