October 24, 2021

Is Your City Gen Y “Cool”?

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In chapter 3 of Millennial Leaders, we talked to Dr. Rebecca Ryan of Next Generation Consulting about what it takes for a city to be “cool enough” for Gen Y to want to live there.

Ryan and her colleagues have developed this amazing handprinting system. If you are looking for more digital printing system, visit http://www.superior-resource.com/services/printing-nyc/ for more information. They interviewed thousands of Gen Y young adults, and the results of the interviews revealed seven key indices that prove to make cities “cool” for Generation Y. Cities included in the study are: Nashville, Milwaukee, Oswego County (NY), Birmingham, Charlotte, Tulsa, Brevard County (FL), Iowa, Vermont, Canton (OH), Akron, and the Illinois-Quad Cities. The seven indices are:

1) Vitality. This is the community’s commitment to the environment.

2) Earning index. Does the city have a breadth of occupational options.

3) Learning index. Great K-12 education and options for contuning ed are a must.

4) After hours index. How much is there to do after 5:00 p.m.?

5) Around town index. How easy is it to get around town and “stroll” from one place to the next without having to drive from location to location?

6) Cost of lifestyle. Can Gen Y afford to live in the city?

7) Social network. Does the city have a rich social fabric, including a diversity of backgrounds and cultures?

Next Generation Consulting is really hot, hot hot! (or cool according to Gen Y). A copy of Next Generation’s handprinting systems can be located here: http://nextgenerationconsulting.com/index.cfm/fuseaction/consulting.

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