January 28, 2022


So…over one million people in the world are willing to pay over $2.00 for a cup of coffee, but coaches are telling me that people are not willing to buy coaching? Let me see if I can get this straight. People are willing to pay over $700.00 each year (some people are saying they are spending $10.00 a day on Starbucks…just do the math!) for a cup of Starbucks (which I love, but it is not my end all/be all,) and yet people do not see the value of having a professional coach work with them to make more money, have more free time, build better relationships, and live the life that they truly love? What the heck is going on?

I believe that there are many reasons for this, but the most important thing is this: As coaches, we have to be willing to get out there and put ourselves on the line and create a DRAMATIC, IMMEDIATE AND IRREVERSIBLE IMPACT in the marketplace. Coaches are popping out into the world like they were formed inside a muffin tin and they cannot break out of the original form: “I’m a life coach” “I’m a business coach” Yeah…so what? So are 15,000 other people. It is time to start answering some provocative questions and getting out there and telling people the answers they really want to know:

Who are you REALLY?

What do you stand for?

What is a project that you feel so passionate about you would be willing to devote your life to perfecting it?

What is it that ticks you off?

What is it that grabs you by the nape of the neck and snaps you to attention?

What is different about you that makes you great enough for me to hire you?

What can you do for ME?

Come on people…Get up and get moving. Get into your bodies, hearts, and souls and start making some noise.

The complacent attitudes are really bothering me…”Well, I guess I’ll work on my coaching PRACTICE” (Ugh…that word “practice” really gets on my last nerve.) The coaching that you offer is not a practice. It is a business, and you have to treat it like one. You cannot sit back in your office, work the attraction principles, and hope that clients fall in your lap like manna from heaven. When the Duke University Blue Devils are ramping up to go head to head with the UNC Tarheels, do you hear Coach Mike Krzyzewski saying “Yes…we have a little practice coming up with UNC.” No way!…He says “We have a very serious game against UNC coming up, and it is crucial that we not just play but that we play to win.”

Right now, I want you to link over to Andy Wibbels Blog: http://www.coachamatic.com/ and see what he is doing. Andy is a leader in this world, and he does not hold back in what he thinks. He is creating a DRAMATIC, IMMEDIATE AND IRREVERSIBLE IMPACT! He writes from his heart, and he does not go back and say “Oh…I did not mean to say that.” Nope…it is irreversible, it is dramatic, and it is immediate, and he is shaking it up in the world.

If you are reading this blog, I want you to go to http://www.coachamatic.com/ and http://www.easybakeweblogs.com/ and sign up for one of Andy’s programs. And no…I am not getting any type of affiliate fee or kick-back from sending you over there. I want you to sign up for a blog class so that you can start letting the world know what you are up to in a big and bold way.

And…this week…stop calling your coaching business a coaching practice..

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